Chances are you haven’t seen the latest Axe Body Spray Commercial, and if you saw it, you wouldn’t think it was an Axe commercial. Axe has started a very interesting new marketing campaign called #Findyourmagic. This new campaign offers a peek at men who aren’t held down by traditional male archetypes.
Their latest commercial emphasizes a focus beyonce the mere physical ( i.e. six-pack abdominal muscles) showing viewers that its okay to be confident in their own skin. There was a some LGBT action going on in the commercial including a vogueing diva in high heels getting his 10’s.
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