Shop a Target store and chances are you’ll discover something new & exciting. In an effort to reduce frustration, when it comes to shoppers and their families navigating their shopping experience, Target has decided to change the way their store is organized. Specifically, in how their store up until now presents gender specific items in sections like Toys, Home and Entertainment. Target corporate Office is working hard too see where they can phase out gender-based signage to help strike a better balance.
Over the Next few months , in the kids’ Bedding area, for example, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, they will also be removing references to gender, including the use of pink, blue, yellow or green paper on the back walls of the shelves. ( Target)
Although the company’s change was met with some criticism, most welcomed the change and lauded Target for its decision.